Apply

Commercial model

From first review to a business that runs on AI. One step at a time.

You buy progress in clear steps. Each step has a written measure. We agree terms before work starts. You stay in control of what ships.

The Mashroo Path as a rising staircase. Step 0 is the Business Review. Steps 1 to 10 rise in order. Each block is one measured step.
  1. 0Diagnostic and Business Review
  2. 1Baseline and measures
  3. 2Competitor and market scan
  4. 3Growth strategy and targets
  5. 4Systems and data clean-up
  6. 5Finance and process tune-up
  7. 6Quick-win workflows (Flow)
  8. 7Team enablement (Learn)
  9. 8Revenue engine (Reach)
  10. 9Custom agents and builds (Custom, Build)
  11. 10Brand and presence (Studio), then scale and review

Business Review first, then measured steps 1 to 10.

Apply for a Business ReviewSee the steps

Step 0

The Business Review

A fixed-fee diagnostic across six workstreams. You get clarity before any build fee starts.

  • Market and competitors

    Who you compete with, how you are positioned, and where demand is shifting.

  • Growth strategy

    Where revenue should come from next and which bets deserve focus.

  • Operations and workflow

    How work moves through the business today, where it stalls, and who owns each handoff.

  • Systems and data

    Which tools you rely on, how data flows, and what is duplicated or missing.

  • Finance and process

    How money, invoicing, reporting and controls work in practice, not on paper.

  • AI readiness

    Where AI can remove friction, what must stay human, and what to prove first.

Steps 0 to 10

The Path

Eleven steps. Each one expands to show the outcome, deliverables, measure, product link, and how payment stages work for that step.

  1. Step 0Diagnostic and Business ReviewShared picture of the business and an agreed plan for what to fix first.
    What you get
    The full Business Review across six workstreams, a prioritised roadmap, and baselines for the measures we will track.
    Measure
    Review delivered, roadmap agreed, and baselines signed off in writing.

    Product: Fixed-fee diagnostic

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  2. Step 1Baseline and measuresEvery later step has a clear number or check we can revisit.
    What you get
    Written measures per step, owners on your side, and a simple scorecard we update together.
    Measure
    Each active step has an agreed measure and baseline recorded.

    Product: Path foundation

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  3. Step 2Competitor and market scanYou know who you are up against and where you can win.
    What you get
    Competitor profiles, market signals that matter to you, and implications for positioning.
    Measure
    Leadership can name top threats, gaps, and one move to test in market.

    Product: Path foundation

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  4. Step 3Growth strategy and targetsGrowth work ties to targets you can explain in one slide.
    What you get
    A short growth plan, target segments, and a sequenced list of plays to run.
    Measure
    Agreed growth targets and owners for the next two quarters.

    Product: Path foundation

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  5. Step 4Systems and data clean-upCore systems talk to each other and data is trustworthy enough to automate.
    What you get
    A systems map, a clean-up backlog, and fixes for the worst breaks first.
    Measure
    Named integrations or data fixes live and verified by your team.

    Product: Path foundation

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  6. Step 5Finance and process tune-upMoney flows match how you sell and deliver, with fewer surprises.
    What you get
    Invoicing and reporting fixes, control checkpoints, and a short list of process changes.
    Measure
    Agreed finance or process check passes weekly without manual rescue.

    Product: Path foundation

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  7. Step 6Quick-win workflows (Flow)Repeat work runs with draft-then-approve, not inbox chaos.
    What you get
    One or more workflows on Mashroo Flow, wired to your tools, with approvers named.
    Measure
    Agreed workflow runs end to end with human approval where required.

    Product: Mashroo Flow

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  8. Step 7Team enablement (Learn)Your people know how to run and extend what we ship.
    What you get
    Role-based guides, live enablement sessions, and office hours while habits form.
    Measure
    Named users complete the agreed tasks without Mashroo in the room.

    Product: Mashroo Learn

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  9. Step 8Revenue engine (Reach)Pipeline and outreach run with consistent follow-up.
    What you get
    Reach plays for your ICP, sequences, and reporting on what is working.
    Measure
    Agreed pipeline or outreach measure moves against baseline.

    Product: Mashroo Reach

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  10. Step 9Custom agents and builds (Custom, Build)Bespoke agents and integrations match how you actually work.
    What you get
    Scoped builds on Mashroo Build and Custom, documented and handed to your owners.
    Measure
    Agreed build live in production with acceptance signed off.

    Products: Mashroo Custom, Mashroo Build

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

  11. Step 10Brand and presence (Studio), then scale and reviewMarket-facing assets match the business you run inside.
    What you get
    Studio deliverables, a scale plan for what to expand next, and a joint review of measures.
    Measure
    Agreed brand or presence deliverable published and next scale step booked.

    Product: Mashroo Studio

    Illustrative. Terms agreed in writing.

    1. Stage 1

      Start

      Step kicks off after written agreement.

    2. Stage 2

      Measure moves

      A named share of the step fee releases when the measure moves.

    3. Stage 3

      Step closed

      Remaining fee releases when the step closes against the agreed check.

How payments work

Fees are staged by step. Nothing is open-ended. Exact terms, including how much releases at each stage, are agreed in writing before work starts.

  • Success-based releases

    Each step has its own measure. A portion of the step fee releases when that measure moves. The rest releases when the step closes.

  • No surprise scope

    We agree the measure, baseline, and deliverables before we start the step. Changes go through the same written agreement.

  • Monthly guarantee on build work

    For ongoing build fees, the Mashroo guarantee still applies once a measure is live.

One measure, agreed first. If it does not move, you do not pay for that month.

Read the full guarantee on this page before you book.

Sample data

Path progress at a glance

Illustrative view only. Your live scorecard uses the measures you agree in writing.

Sample Path progress dashboard
StepTitleStatusMeasureTrend
0Diagnostic and Business ReviewDoneReview signed offUp
1Baseline and measuresDoneScorecard liveUp
2Competitor and market scanDonePositioning brief acceptedFlat
6Quick-win workflows (Flow)In progressInvoice workflow runs with approvalUp
7Team enablement (Learn)Up nextTeam completes tasks unaidedFlat

FAQ

Is this an audit?
No. The Business Review is an operational review. It is not a statutory audit, and we do not provide tax or legal advice.
Who does the work?
Mashroo engineers and operators lead delivery. Your sponsor and named approvers stay in the loop. We work in British English and keep decisions visible.
Can we start at one step?
Yes, if the Business Review is already done or equivalent context exists. We still agree a measure and baseline in writing before work starts.
What if a measure does not move?
We diagnose blockers together. For monthly build fees, the guarantee applies: one measure, agreed first. If it does not move, you do not pay for that month. Step fees follow the written terms for that step.
How are fees staged?
Each step has a fixed scope and fee. A named share releases when the measure moves and the remainder when the step closes. Exact splits are agreed in writing with no hidden percentages in marketing copy.
Do we keep everything we build?
Yes. You keep deliverables defined in the step agreement. We document what we built and hand access to your accounts.

Ready to start on the Path?

Apply for a Business Review. We run the review, agree measures, and map the steps that fit your business.

Apply for a Business ReviewExplore products